Shein to re-enter India in partnership with Reliance Retail
Image Credit: economic times
Three years after its ban in India, fast fashion brand Shein is making its second entry in the country in partnership with Reliance Retail. The company has secured an approval from the Indian government for its partnership with Reliance Industries. Under this partnership, Reliance Retail would sell Shein products in offline stores operated by the retailer as well as through its ecommerce app Ajio.