Reliance-Owned Omnichannel platform Fynd partners with Flipkart
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Reliance-owned offline-to-online (O2O) omnichannel platform Fynd, has announced a partnership with Walmart-owned ecommerce company Flipkart, ahead of the Diwali festive season in India. The purpose of the partnership is to extend Fynd’s omnichannel strategy and help more brands sell with ease on Flipkart. Fynd's merchants can activate their physical stores on the Flipkart marketplace, gain access to a bigger audience.