Reliance Retail launches beauty e-commerce platform Tira
Image Credit: Financial express
Taking on listed giant Nykaa, oil-to-telecom conglomerate Reliance announced the launch of its omnichannel beauty retail platform Tira. The launch event saw the company unveil the app and website for Tira as well as a 4,300 sq. ft. flagship store in Mumbai’s Bandra Kurla Complex. Reliance Retail, the retail arm of the conglomerate, said that the platform will offer beauty and personal care products to Indian consumers through multiple retail formats.