Reliance relaunches Campa in India
Image Credit: Reliance Retail
Reliance is known for being a market disruptor. The company first disrupted the telecom sector with Jio. Its new target is the aerated drinks market dominated by PepsiCo and Coca-Cola, and it has the perfect product to do so: Campa. The company has (re)launched Campa, India's own iconic soft drink brand that became a household name in the late '70s and '80s.