Reliance partners with Udaan to distribute Campa Cola products
Image Credit: inc42
B2B ecommerce unicorn Udaan has entered into a partnership with RCPL to distribute Campa Cola products pan-India. The Reliance Retail subsidiary acquired Campa Cola in August 2022 for INR 22 Cr and relaunched the iconic brand in March this year. Udaan will help Reliance’s Campa reach over 50,000 retailers and kirana stores initially and 1 Lakh stores in two months, the B2B ecommerce unicorn said on Twitter on Thursday.