Reliance enters beauty e-com space with ‘Tira’ to offer cult-favourite makeup line
Image Credit: Inc42
Reliance Retail has forayed into the beauty ecommerce category with a dedicated platform– Tira. However, the platform is currently available to all Reliance employees; to be open for consumers soon. Tira includes dedicated makeup, skin and haircare, fragrances, bathing, men’s beauty and luxury sections, per ET report.