Paytm stepped into social commerce with MyStore
Image Credit: shortpedia
Social commerce is garnering a lot of steam in India and amid that Alibaba-backed Paytm has stepped into this segment with MyStore. This is the latest offering from Paytm, however, it is still not launched yet officially. There are several players in this rapidly booming segment. MyStore feature will be available in the Paytm business app. However, industry experts have mixed feelings about this segment.