Myntra taps on virtual mall experience as e-commerce set to rise
Image Credit: shortpedia
Flipkart-owned Myntra has launched a new virtual mall feature to enable apparel and accessories companies to create a store-like experience virtually. The feature will be available on Myntra’s app for brands to give a prominent display to its product for an additional fee. So far, about 30 brands have been leveraging this feature for their end of reason sale scheduled to take place in 3rd week of December.