McDonald's loses Big Mac trademark in EU court battle
Image Credit: newsbyte
In a significant legal decision, the European Union General Court ruled that McDonald's has lost its Big Mac trademark, to Irish fast food competitor Supermac's. The court found that McDonald's failed to demonstrate genuine use of the Big Mac moniker over a five-year period for chicken sandwiches, poultry products, and restaurants. The dispute originated when Supermac's applied to register its company name in the EU as part of its expansion plans, which was objected to by McDonald's citing consumer confusion.