JioMart begins subscription commerce service akin to BB Daily and MilkBasket
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JioMart is testing a subscription-based model, much like existing players such as BB Daily, Supr Daily and MilkBasket, where users will be able to order daily needs such as dairy-bakery products, vegetables and other essentials. It has been testing the service in a few locations in Bengaluru and Chennai, as per report. The expansion of JioMart’s subscription service will depend on the response from these two cities.