India's video market to touch $13B by 2028
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India's video market is transforming, with online video-on-demand (VoD) content, expected to drive half of the new revenue growth. This is according to a report by Media Partners Asia, commissioned by Prime Video India. The study, titled "Beyond Screens - Streaming VOD's Impact on The Creative Economy," underscores the rapid evolution of video consumption here. The research anticipates that India's video entertainment sector, propelled by streaming VoD, will touch a valuation of $13 billion by 2028.