India's influencer marketing industry to hit ₹34 billion by 2026
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India's influencer marketing industry is projected to surge from ₹19 billion in 2023 to a staggering ₹34 billion by 2026, as per a recent FICCI EY report. This robust growth is attributed to widespread digitization, increased internet access, as well as high social media penetration. The report also underscores the emergence of regional and micro-influencers who are expected to be compensated, based on the specific outcomes their content generates, such as brand sales.