India fastest-growing market in the world: Netflix co-CEO Ted Sarandos
Image Credit: netflix
Even as Netflix has struggled to establish itself in the competitive Indian OTT market, according to its co-CEO Ted Sarandos India is the fastest-growing market for the streaming service. Speaking at ET’s Global Business Summit, Sarandos said that Netflix saw a 30% increase in engagement and watch time and a 25% rise in revenue in 2022 in India.