Flipkart suffering massive losses in order to remain relevant to Indian consumers: Report

As recent reports claim how Walmart-backed Flipkart processed more orders than any of its rivals during the festive sales, these figures conceal the enormous financial loss that Flipkart has sustained, in an effort to remain relevant to the Indian consumers. Flipkart spent more than $3.7 billion over the course of the year, following its latest round of funding in July 2021 to maintain consumer attention in a market.