Flipkart on-boards PhonePe rival Paytm as digital payment option
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Ecommerce giant Flipkart is integrating digital payments giant Paytm’s e-wallet on its platform, allowing users to select the option at checkout. The move is surprising as it could have a detrimental effect on Flipkart-owned digital payments player PhonePe. Paytm’s e-wallet and UPI integration on Flipkart has begun and will be available for all users by next month, as Flipkart tries to step up sales during the festive season.