Flipkart Group acquires augmented reality startup Scapic
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The Flipkart Group has announced the acquisition of augmented reality startup Scapic to enhance its shopping experience capabilities. The Walmart-owned company will acquire a 100% stake in Scapic and onboard its team. Scapic’s team will work towards accelerating Flipkart’s efforts to provide deeper camera experiences, virtual storefronts and new opportunities for brand advertising on its platform, said Flipkart in a press release.