Disney India makes e-commerce foray, Launches shopDisney
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Disney India has made its entry into the ecommerce segment with the launch of its marketplace shopDisney, which offers Disney, Pixar, Marvel and Star Wars products from authorised international and domestic licensees. To start with, the ecommerce platform features more than 3,000 items across categories such as toys, apparel, back-to-school, accessories and fashion, among others.