CRED joins India’s D2C rush with CRED Pay feature for e-commerce discounts
Image Credit: shortpedia
Taking its first official steps into ecommerce and the D2C segment, Bengaluru-headquartered credit card bill payment app CRED announced the launch of CRED Pay, which will allow users to use their CRED reward coins across ecommerce sites and unlock discounts. The company is currently closing deals with more partners, but CRED Pay will be rolled out on BigBasket, Dineout and ixigo to begin with, over the next two months.