Chingari enters video commerce for revenue growth amid user momentum
Image Credit: shortpedia
After setting a mark on the short video app segment, Chingari has entered the video commerce market to create an alternate stream of revenue for itself as well as the creators on the platform. The feature has been built in-house with teams based in Bengaluru and Mumbai. The latest venture will pit Chingari directly against Trell, Bulbul TV, SimSim and other social and video commerce apps.