BYJU’S mulls pulling out of BCCI jersey sponsorship deal
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Indian edtech major BYJU’S, which has been on the Indian men’s cricket team jersey since 2019, is seeking to exit the deal after March 2023 and will cut its deal with the Board of Control for Cricket in India (BCCI). According to an ET report, with the current development, BYJU’S is looking to rationalise its media expenditure. According to an Insidesport report, BCCI has confirmed the development.