Apple, Google, Microsoft topmost valuable brands in Forbes' list
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With a brand value of $241.2 billion (a 17% increase year-over-year), Apple has topped the Forbes' annual list of the World's Most Valuable Brands, which looked at the top 100 companies from the fiscal year 2019. Google with $207.5 billion and Microsoft with $163 billion were the first and second runners-up, respectively. The top 100 most valuable brands in total were worth $2.54 trillion, up from $2.33 trillion last year.