Amazon increases its Kirana Bet, introduces digital storefronts
Image Credit: shortpedia
Global ecommerce giant Amazon has been trying hard to create a mark in India’s unorganised retail market despite continued war-cries from retailers for vying the market share. In the latest attempt, Amazon has launched Smart Stores. Amazon said these “digital storefronts” are a win-win for both consumers and shop owners. Amazon earlier said that it will be investing INR 10 Cr in its ‘Local Shops on Amazon’ initiative