Amazon & Flipkart' on-going festive sale generates over $1 billion of GMV
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According to RedSeer consultancy, the on-going festive sale of Amazon and Flipkart generated over $1 billion of gross merchandise volume and the sale momentum was as expected. Mobiles dominated the festive period sale accounting for 55% of the GMV. There has been strong growth in electronics and fashion segment. This year customers preferred fashion on Flipkart due to heavy discounts & electronics on Amazon due to low prices.