After storing 8.6 Billion gigabytes, Apple becomes Google's biggest customer
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In 2021, Apple invested $300 million in Google's cloud storage services. Apple raised the amount of customer data kept on Google's servers by 470 petabytes in November 2020, increasing the total amount of data held to over 8 exabytes, or 8.6 Gigabytes. Apple is dubbed 'Bigfoot' by Google employees due to its large data consumption. Apple initially announced in 2018 that it was storing consumer data on Google Cloud servers.