Aditya Birla’s TMRW invests INR 200 Cr in D2C startup Bewakoof
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Aditya Birla Group’s house of brands business TMRW has invested INR 200 Cr in the D2C startup Bewakoof. The investment will help Bewakoof leverage capabilities and grow its leadership position in the D2C space. The startup will use the incoming funds for brand building and expanding into teens and kidswear categories in the next two years.