Ad spends in social media platforms to surge by 20% during this year’s IPL
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Among the many firsts in Indian Premier League (IPL) 2020, is a likely new high. The annual cricket gala may also see a 20% surge in the advertising spends on Facebook, YouTube and other social media platforms, claim advertisers and marketers. The cherry on the cake this year is that the tournament, which will be played in the UAE, will coincide with the festive season back home.