13,000 orders processed per minute by Myntra at peak of festive sale
Image Credit: Shortpedia
Walmart-owned fashion retailer Myntra has created a record with the End of Reason Sale 11th edition. The 4-day event observed 2.85 million customers placing 4.2 million orders for 9.6 million items. Isn't it a huge figure? Nearly 600,000 new customers participated in the event, with 68% of them hailing from tier-2 and tier-3 cities and towns. The most popular products among shoppers were jeans, jackets, t-shirts & sweatshirts.