Harley-Davidson will be an ‘all-electric’ brand in future, says CEO
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Cruiser bikes giant Harley-Davidson is transitioning to become an all-electric brand in a process that will take decades, says its CEO Jochen Zeitz. "At some point in time, Harley Davidson will be all-electric. "But that's a long-term transition that needs to happen. It's not something you do overnight," Zeitz was quoted as saying.