Harley-Davidson emerges as market leader in India's premium bike segment

Thanks to its pact with Hero MotoCorp, Harley-Davidson has staged a comeback in India by emerging as the market leader in the high-end motorbike segment. The Milwaukee brand sold 601 bikes in FY2022, nearly tripling its sales in comparison to FY2021 when 206 units were retailed. This is an impressive achievement considering the market disruptions caused by the ongoing COVID-19 pandemic.